7 Kommentare
  1. Roberto
    Roberto sagte:

    Interesting Reference list, thanks a lot for these including the links you provided
    What I find interesting is your distinction between comments and social shares.

    I agree both are a way to perationaliz influence with blogs. Unless you are influential – you get me going, for instance, why should I comment. If you get me going like here, I comment.
    Makes a lot of sense.

    • Urs E. Gattiker | DrKPI
      Urs E. Gattiker | DrKPI sagte:

      Thanks Roberto for your comment
      Yes. Influence is a tricky thing to measure but we have tried here to

      1. Look at the literature – research to see what works, AND
      2. do it systematically

      I believe – like Consumer Reports car reliability survey – the result we got is, of course, still subjective. However, it allows us to compare rankings and measure across blogs.
      We are no longer in front of a black box (e.g., THE KLOUT MEASURE) but instead we know how the ranking was made up to measure influence.

      Thanks again for sharing.

  2. Urs E. Gattiker | DrKPI
    Urs E. Gattiker | DrKPI sagte:

    Angehängt noch ein Kommentar von Stefan Zilch, CEO Spotify Germany GmbH.

    Er wies mich unter anderem darauf hin, dass die Moderatorin falsch lag mit den 30 Prozent. Er sprach von:

    sind aber 25%, nicht 30%. :-) Die Moderatorin erwähnte 30%.

    Vielen Dank

Trackbacks & Pingbacks

  1. […] Mit Hilfe von Leserkommentaren und dem Social Sharing (d.h. wie oft die Beiträge von Lesern mit ihren Social Networks geteilt werden) kann man den Einfluss eines Blogs messen. Wie dies Wissenschaftler tun, haben wir bereits einmal hier vorgestellt. […]

  2. […] Smith’s blog‘s content is rarely shared on social networks, with few – if any – reader comments. Using his blog’s robot.txt file to prevent search engines from indexing his content does, […]

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