Kommunikation: Gleicher Inhalt, unterschiedliche Aufbereitung für Print und Digital.

What are the challenges of communciation?

Corporate communication orchestrates symbols, behaviours and content or information. It aims at creating a favourable point of view in the minds of the organisation’s stakeholders. Nevertheless, with ever more channels, communicating effectively is getting to be ever more challenging...

WordCamp Zurich: Cost-Benefit Analysis for such an event

Thanks to Word-of-Mouth I was at #WordPress #Wordcamp or short #WCZRH. Innovation, technology and new ideas were many. Here are some impressions, photos and my cost-benefit analysis...

Switzerland and cryptos: More trouble in blockchain land?

Financial supervisor FINMA awarded banking and dealing permits to blockchain service providers Sygnum, in Zurich, and Zug-based Seba, a partner of listed bank Julius Baer. Can they satisfy anti-money laundering? They dreams may crumble to dust.
Am Scheideweg. Alte Marke neu positionieren oder neue Marke aufziehen? Was darf es sein?

Brand relaunch

Have you ever been in a situation where you were responsible for a brand change? Or where you were responsible for a rebranding project? Then you know very well how difficult this can be. By the way, you are not alone - others have a hard time…

This post is also available in: German