Kommunikation: Gleicher Inhalt, unterschiedliche Aufbereitung für Print und Digital.

What are the challenges of communciation?

Corporate communication orchestrates symbols, behaviours and content or information. It aims at creating a favourable point of view in the minds of the organisation’s stakeholders. Nevertheless, with ever more channels, communicating effectively is getting to be ever more challenging...

WordCamp Zurich: Cost-Benefit Analysis for such an event

Thanks to Word-of-Mouth I was at #WordPress #Wordcamp or short #WCZRH. Innovation, technology and new ideas were many. Here are some impressions, photos and my cost-benefit analysis...
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Switzerland and cryptos: More trouble in blockchain land?

Financial supervisor FINMA awarded banking and dealing permits to blockchain service providers Sygnum, in Zurich, and Zug-based Seba, a partner of listed bank Julius Baer. Can they satisfy anti-money laundering? They dreams may crumble to dust.
Am Scheideweg. Alte Marke neu positionieren oder neue Marke aufziehen? Was darf es sein?
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Brand relaunch

Have you ever been in a situation where you were responsible for a brand change? Or where you were responsible for a rebranding project? Then you know very well how difficult this can be. By the way, you are not alone - others have a hard time…
We have to learn from others that do know more than we do. That can be far from easy for some people to accept.

The pros and cons of rebranding

Your corporate rebrand is probably a waste of time. If your brand is to take on a new identity — understanding the pros and cons of rebranding is critical. Success of a rebranding strategy depends on the planning and execution. Don't miss the latest about Marketing - Subscribe.
Actionable metrics: Business associates deciding which KPI metrics are most useful.
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KPIs can make a difference

KPIs are great but first, it helps if you do a social media audit to find out where you stand. Then develop KPIs that are linked to a desirable outcome, such as the number of new clients you attracted. KPIs that work are those that let you gain insights. Don't miss the latest about Marketing - Subscribe.
Trying to hitchhike to get to your destination.
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Blockchain: Hitchhiker's guide

5 factors that help choose the right blockchain for your firm: Anonymity, distributed ledger, consensus, multi-purpose system and cyber-currency issues. All things that matter a great deal. Don't miss the latest about Marketing - Subscribe.
Fake bags being sold at the beach promenade in Barcelona.
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Blockchain? Deployment and value captured

Before we deploy a blockchain we need answers. Which transactions and processes need speeding up? GDPR compliance for marketing data: Is it assured? Should we use: Public, consortium or private blockchain. Don't miss the latest about Marketing - Subscribe.
Fake bags being sold at the beach promenade in Barcelona.
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#WEF Davos 2019: Top 100 CEO bloggers

What have Richard Branson, Bill Gates, Elon Musk, Christine Lagarde, Erna Solberg & Guy Kawasaki in common? They are all bloggers. Find out how well they do on stage in Davos and with their blogs.

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