We have to learn from others that do know more than we do. That can be far from easy for some people to accept.

The pros and cons of rebranding

Your corporate rebrand is probably a waste of time. If your brand is to take on a new identity — understanding the pros and cons of rebranding is critical. Success of a rebranding strategy depends on the planning and execution. Don't miss the latest about Marketing - Subscribe.
Actionable metrics: Business associates deciding which KPI metrics are most useful.

KPIs can make a difference

KPIs are great but first, it helps if you do a social media audit to find out where you stand. Then develop KPIs that are linked to a desirable outcome, such as the number of new clients you attracted. KPIs that work are those that let you gain insights. Don't miss the latest about Marketing - Subscribe.
Trying to hitchhike to get to your destination.

Blockchain: Hitchhiker’s guide

5 factors that help choose the right blockchain for your firm: Anonymity, distributed ledger, consensus, multi-purpose system and cyber-currency issues. All things that matter a great deal. Don't miss the latest about Marketing - Subscribe.
Fake bags being sold at the beach promenade in Barcelona.

Blockchain? Deployment and value captured

Before we deploy a blockchain we need answers. Which transactions and processes need speeding up? GDPR compliance for marketing data: Is it assured? Should we use: Public, consortium or private blockchain. Don't miss the latest about Marketing - Subscribe.
Developing an expert system: Much work, many challenges, challenging job. | Copyright iStock 912613902

#WEF Davos 2019: Top 100 CEO bloggers

What have Richard Branson, Bill Gates, Elon Musk, Christine Lagarde, Erna Solberg & Guy Kawasaki in common? They are all bloggers. Find out how well they do on stage in Davos and with their blogs.
Danyele Boland Co-founder of Vault Security Systems AG

iVAULT is something you should not miss

iVAULT blockchain is the 1st global network to register and identify physical assets and to protect a firm's supply chain against counterfeit and contraband. Users can search for lost or stolen items. Don't miss the latest about Marketing - Subscribe.
Crowdsourcing consumers started in 2007 with getting them in creating selfie videos to asking them to design luxury watches today | Author : Rawpixel.com| Fotolia #88900750

DrKPI’s 2019 trends: What Google, Apple, Facebook, and Amazon worry about

Sharing and renting as well buying online continues to be popular. But what are marketing and investment trends we must watch out for. Find out here. Don't miss the latest intell. Subscribe to our Newsletter.
Arman Sarhaddar and Urs E. Gattiker preparing for the iVault video shooting in Zurich

What is iVAULT?

iVAULT is the first global network to use blockchain technology for registering and identifying assets. Users can search for a product's history. Proof of ownership can be provided in case of loss or theft. Don't miss the latest about Marketing - Subscribe.
Developing an expert system: Much work, many challenges, challenging job. | Copyright iStock 912613902

Video marketing: 4 secrets experts won’t tell

You want to get more information on how to make a good marketing video? This time we tell about budgeting, launching and the perfect duration of the movie. But what's the actual secret recipe to make videos even go viral? Don't miss the latest about Marketing - Subscribe.

This post is also available in: German