Developing an expert system: Much work, many challenges, challenging job. | Copyright iStock 912613902
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AI: What makes a system expert?

Artificial Intelligence is used ever more. Amazon, Google, Apple and others use AI to serve their clients better. Does the AI system have a deeper understanding of the meaning underlying the picture or task? Find out. Don't miss the latest about Artificial Intelligence and Marketing - Subscribe.
Nadja Schnetzler from the digital newspaper Republic (crowdfunded start-up), and former CEO of Airtel Ghana Lucy Quest discussing matters during lunch break.
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Influencer marketing: Better do it right

Influencer marketing is being talked about a lot. How influential are these influencers and what metrics should we use? Trying to sell is the wrong approach. Don't miss the latest intell. Subscribe to our Blog Newsletter.
Urs E. Gattiker and Herbert Towning having fun making movies.

LomMedical CEO: Making the best video

Video clips are an important tool for businesses to get their message across. When filming a corporate video with the CEO a few good things can happen. Don't miss the latest intell. Subscribe to our Newsletter.
Trends and forecasts: Marketing strategy and metrics.

2018 marketing trends: Sharing economy grows

From cars to pets, from music to textbooks and for finding love online. Sharing and renting is becoming ever more popular. Don't miss the latest intell. Subscribe to our Newsletter.
Augmented marketing services can make our lives easier but automation can result in undesirable outcomes | Copyright: Death to Stock Photo, 2200
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What is marketing automation ?

At its lowest level it enables the automation of repetitive tasks, lie mail replies to customer requests. At a next level, marketing experts use programmable tools such as a chatbot. The result in such a case is a single correct answer (i.e. deterministic outome, deliver my Pizza Margherita). But will this enable us to have Japan's bento lunchboxes filled by a robot?
Strawberries - 2 days on the shelf and these fruit will show and taste accordingly | Public Domain USDA | Photographer: Brian Prechtel
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Amazon, Walmart, Carrefour: The winner is?

Growth-hungry Amazon plots India pantry raid. Carrefour and Walmart are at a crossroad with business model. Aldi and Lidl marching to a diff. drum => profitability.
Qualitative and quantitative analysis requires: Sound methods and great sample selection while a reflective analysis provides insights needed.

The Best 100 Legal Blogs: US and Canada

The DrKPI® best law index is generated using content, branding und dialogue metrics. This ranking includes trend data and graphs. Don't miss the latest intell. Subscribe to our Newsletter.
WEF Davos - what are the blogging trends|Copyright: Petunyia | Fotolia #127707380
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WEF Davos 2017: Best 100 CEO bloggers

What have Richard Branson, Bill Gates, Elon Musk, Chris-tine Lagarde, Erna Solberg & Guy Kawasaki in common? They are all bloggers. Find out how well they do.
What customers would like to get for 2017 when it comes to GREAT customer service. | Urheber: MaskaRad | Fotolia #97117209
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Steve Jobs and customer service: 3 keys to success

Great service helps a company's growth and profits. Case study shows, fixing the low hanging fruit is critical. 2017 will require an increasing level of service for success.

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