Gattiker, Urs E. (2014) Social Media Audit. Amsterdam, London, New York: Elsevier

Google and DrKPI: SEO optimization

The robots.txt protocol is purely advisory. It relies on the cooperation of the web robot and does not guarantee exclusion of all web robots. But we must watch out for some things as discussed here.
Gattiker, Urs E. (2014) Social Media Audit. Amsterdam, London, New York: Elsevier

Searching for love? Metrics can help

Do you use selfies or relfies? Does this help when searching for love, a home or job? We tell you how.
Gattiker, Urs E. (2014) Social Media Audit. Amsterdam, London, New York: Elsevier
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Facebook mood study: Playing with your mind

689,003 Facebook users wer part in a large experimental manipulation of their News Feeds in order to show that emotional contagion occurs on social networks. Effect was very small (0.07% i.e. about 1/15 of one percent!)
Gattiker, Urs E. (2014) Social Media Audit. Amsterdam, London, New York: Elsevier
Gattiker, Urs E. (2014) Social Media Audit. Amsterdam, London, New York: Elsevier

Social Media Audits: Your best bang

You need to find out if using social media is worth your time and money? During budget deliberations, your boss questioned you attending of #WEF15 / #WEFdavos. Should you continue recruiting on Facebook or LinkdeIn. Should you just blog instead? Find out how you can benchmark and use the right metrics to get your answers - save time and money !
Personal conversation during conference breaks beats digital communication hands-down

re:publica 2014: Where is the beef?

What happend at re:publica 14. The best and the worst we discuss in this blog entry. Want to know about our special offer for re:publica 15 ? Read on.
Narcissism results in much more broadcasting and VERY little engagement on social networks

Influence bloggers: How to measure influence

Is your blog content contagious, catching fire and spreading across the web? Are you influential? We discuss which factors could matter.
Gattiker, Urs E. (2014) Social Media Audit. Amsterdam, London, New York: Elsevier

Elsevier and Amazon: Twins or mirror opposites?

JK Rowlings knows that beside talent being the driving force in superstar economics, brand recognition helps to sell your book. However, what can really hammer sales is if your publisher fails you as an author and customer.

This post is also available in: German