Scottish referendum: A false sense of precision?

This is the 3rd post in our big data series. I outline why it is neither about big nor small data, business analytics nor predictive analytics. BUT getting the RIGHT data is what MATTERS.
Personal conversation during conference breaks beats digital communication hands-down

Data analytics: UPS or Apple?

Can business analytics help users decide if they need to buy iPhone 6? What are the insights to be gained from Google Search Trends - big data hype?
Personal conversation during conference breaks beats digital communication hands-down

Google and DrKPI: SEO optimization

The robots.txt protocol is purely advisory. It relies on the cooperation of the web robot and does not guarantee exclusion of all web robots. But we must watch out for some things as discussed here.
Personal conversation during conference breaks beats digital communication hands-down

Searching for love? Metrics can help

Do you use selfies or relfies? Does this help when searching for love, a home or job? We tell you how.
Personal conversation during conference breaks beats digital communication hands-down

Facebook mood study: Playing with your mind

689,003 Facebook users wer part in a large experimental manipulation of their News Feeds in order to show that emotional contagion occurs on social networks. Effect was very small (0.07% i.e. about 1/15 of one percent!)
Personal conversation during conference breaks beats digital communication hands-down
Personal conversation during conference breaks beats digital communication hands-down

Social Media Audits: Your best bang

You need to find out if using social media is worth your time and money? During budget deliberations, your boss questioned you attending of #WEF15 / #WEFdavos. Should you continue recruiting on Facebook or LinkdeIn. Should you just blog instead? Find out how you can benchmark and use the right metrics to get your answers - save time and money !
Personal conversation during conference breaks beats digital communication hands-down

re:publica 2014: Where is the beef?

What happend at re:publica 14. The best and the worst we discuss in this blog entry. Want to know about our special offer for re:publica 15 ? Read on.

This post is also available in: German