All the analytics and metrics you need.

Update 2016-02-05 – Super Bowl: The best NFL blogs for fans

CLICK on IMAGE - 83% of readers SHARE this on WhatsAPP NOWSummary: Which NFL team is the 2015 Super Bowl Champion in blogging?
Who has more influence, reader engagement and social shares?
Team-written blogs or fan blogs?

Find out how well your favourite blog ranks and what you missed, right here!

Also of interest

DrKPI Benchmark: Top 100 Lifestyle Blogs in Deutschland (in German)
DrKPI Benchmark: Top 100 CEO bloggers at WEF Davos 2015

NFL and Blogging

NFL and Blogging

1. The best NFL blog?

Curious? Join 1500 other subscribers to this blog’s newsletter and read on!

What is your prediction for Super Bowl 2015? What are the odds for this championship game?

Super Bowl 49 will be played out on SUnday, February 1, 2015 by the New England Patriots and the Seattle Seahawks.

Instead of discussing the odds, predictions and more about the upcoming championship game, I thought we would share the winners and losers of the NFL Blogosphere.

Top 10 rankings January 2014

We did a ranking in 2014 and the winners were:

1. The Buffalo Bills, who already did very well in the 2013 rankings.
3. Richard Eisen, an American television journalist who works for the NFL Network.
4. Arizona Cardinals
5. Houston Texans
7. Green Bay Packers

None of the teams playing in Super Bowl XLVIII appeared in the top 10.

Top football blogs for 2014: DrKPI Benchmarks the NFL

Top 10 rankings January 2015

The Champions League football final in Europe is the most-watched annual television event in the world. Trailing just behind it is American football’s Super Bowl.

A look at the cost of 30 seconds of ad time during the event shows that the Super Bowl defninitely tops the Champions League final (click image for more).


Who are the biggest ad spenders?
How much money are you spending for your 30-second TV ad during the Super Bowl?

But since 2013, many NFL teams have closed their blogs. For instance, the New England Patriots have fans blogging on their site, but they have no team blog per se. The same applies to the Baltimore Ravens.

If you want to visit the Chicago Bears‘ blog,  you are out of luck; the image below shows the blog has been taken offline.


The Chicago Bears’ Blog is closed

Also of interest are the Pittsburgh Steelers. The NFL website links to, but once you arrive there, you get redirected to the Steelers’ webshop. Not that amusing if a fan is looking for the team blog (see below).


I would like to see the blog, not shop!

Other teams just stopped blogging, such as the Atlanta Falcons (no new blog entry since 2013).

From broadcasting to engagement

Everybody wants engagement, but in some cases blogs don’t get it. In other words, not all of the ranked blogs get their readers to write a comment or two, so there’s hardly a conversation worth talking about on any NFL blog.

Most importantly, last year’s number 1, the Buffallo Bills, dropped to 13 for 2015. Plus, the Green Bay Packers have moved up from number 7 to 3 this year.

Top 10 NFL Blogs – early January 2015

Of course, even with a website instead of a blog, we need to watch the total-time-reading or TTR of those visitors. That will be a problem at the moment since all visitors currently get a popup ad encouraging them to buy when visiting each team’s website.


Even if one clicks on the ad and not the X in the upper right corner, one ends up at the page shown below. This looks the same for all teams.


Click out of all these things and you get a big surprise. For starters, instead of getting to the Patriots’ blog, you have to navigate a nearly-impossible maze. Usability was not the NFL’s foremost concern when these things were moved from WordPress to the current system.

Besides usability concerns, the blog entries are not written by anybody from the organisation. These are community members who post, or columns from the NFL’s main site and elsewhere. Accordingly, if there were a conversation on the Patriots blog, it would be from fans to fans not team to fans and vice versa.

These authors are not part of our team - so they do not have the inside scoop!

Benchmark and test your blog – for free – right now

Tips for the 2015-2016 Season Super Bowl Teams

In case your NFL team is considering starting a blog in the not-so-distant future, they should keep these three things in mind:

[su_box title=”Football bloggers: Ropes to Skip” box_color=”#ff9900″ title_color=”#ffffff”]

1. The NFL needs to learn what a conversation is. Claiming 50 or 70 million people ‘joined the conversation’ during the Super Bowl game is one thing. Having a conversation is something else.

2. Dialogue is not monologue. Accordingly, if only a few share your team’s content on Facebook or Twitter, how do you know that anybody cares about it? Total-time-reading is what matters. Unfortunately, it looks like most viewers just glance around and leave the site without reading at all. Is that being attentative?

3. Forget the community blogs on NFL teams’ websites. Have a REAL team blog on your website. Also, drop the current blogging mock-up software and replace it with the real stuff – WordPress – as used before. Nobody can figure out why most teams dropped it. Fans are eager to hear from players directly. As an NFL team, it’s about time that you join the conversation and start being authentic.

Do you agree with these points? Write a comment below to have your say, and please join the conversation!


Embed the Badge of Top 100 CEO Bloggers

Cut and paste the code below directly into a sidebar text widget or any page/post on your website. It’s that simple!

Is your blog on the list? If not, add the URL as a comment below, we’ll do the rest.


<a title=”CLICK on IMAGE – DrKPI – 100 top NFL blogs” href=”″ target=”_blank”><img style=”float: center; padding: 5px; margin: 0px; border: 2px initial;” src=”  ” alt=”CLICK on IMAGE – DrKPI – 100 top NFL blogs.” border=” ” /></a>

Join the 3,000+ organizations using the DrKPI Blog Benchmark to double reader comments in a few months while increasing social shares by 50 percent – register now!

Benchmark and test your blog – for free – right now

Please: I am asking for your help

1. Who is your favourite American football blogger? Let us know in the comments below!
2. Do you read an NFL blog that stimulates great engagement?

Thanks so much for being willing to share your insights!

Curious? Join 1500 other subscribers to this blog’s newsletter and read on!

Here is the complete list of the Top 100 American Football blogs from DrKPI.


Have we joined the conversation?

Interesting is that American fans are less likely to join a conversation on a blog with content about American Football than their German counterparts (see image below). The same applies, albeit to a lesser degree, to Canadian fans. They are more willing to discuss issues on a blog about football than US fans.


German fans are more likely to join the conversation on a blog about American Football than their US counterparts.

Are we sharing this blog content?

What about social sharing? Remember, giving something a Like or re-posting it on Facebook – it only takes a few seconds. As our data reveal, Brazilian fans are currently most likely to share content about American Football from blogs on social networks. Spanish fans follow.

While this suggests that the audience goes beyond North America, for all practical purposes, sharing in other markets is non-existent as far as blog content is concerned.

Please comment, how do you see this matter of sharing?


Who shares American Football content the most on social networks like Facebook, Twitter, Google+, etc.?


Update 2016-01-17: WEF Davos 2016: Top 100 CEO bloggers

: We rank the top management-level bloggers.
We also discuss, why Sheryl Sandberg and Eric Schmidt could ask Marissa Mayer for some blogging ADVICE

This is the second blog post about WEF Davos 2015 (see WEF Davos # 1: Benchmarking efforts).

PS. 2015-01-25 ==> Don’t forget to scroll all the way down and read the comments ==> Peter Brabeck-Lethmathe blog, etc.. See Peters data for his blog.
Another DrKPI Benchmark: Top 100 Style Bloggers in Deutschland

Of course, the World Economic Forum provides CEOs with a great platform to push their pet projects. Eric Schmidt will talk about his Google Search and #endtrafficking project. We all hope that it will continue to be refined and improved, contrary to what happened with the #bigdata one on Google Flu Trends or earthquake monitoring.

One of CEOs’ most common and valuable skills is burnishing their own profile, so many love mixing with world leaders at the World Economic Forum (WEF) in Davos, Switzerland. Folks like Yahoo’s Marissa Mayer have even managed to cultivate an image as a fashionista, hanging out with Anna Wintour, editor of American Vogue – although she’s definitely not in Davos.

Curious? Join 1500 other subscribers to this blog’s newsletter and read on!

Who blogs?

What is of interest, of course, is who uses these social media tools – besides the technophiles – so we did a quick tally. Here are some current and former head honchos attending Davos that are regular bloggers:

Marissa Mayer, President and Chief Executive Officer of Yahoo is probably the most famous blogger.
– Bill Gates has a very interesting blog (cf. Bill & Melinda Gates Foundation blog),
Jim Yong Kim has his own blog at the World Bank,
Winnie Byanyima blogs on Oxfam’s site, and
– Guy Ryder blogs about three times a year on the International Labour Organization (ILO) Blog.

Sheryl Sandberg‘s effort with her book and association Lean In is admirable. However, her last guest post on the organization’s blog appears to have created limited resonance with readers and members.

Eric Schmidt‘s latest guest post on Google’s Europe blog dates from September 2014. In it, he explains why he finds European publishers’ complaints about search results unjust.

Some tech luminaries attending the WEF are not active on the web. For instance, Jimmy Wales from Wikipedia has a latest blog entry that dates from 2012.

Others try a bit, or give up in between. We have a few examples below.

Satya Nadella last tweeted in July 2010, until he re-started in February 2014. Not a Twitter lover, is he? The stories about him on the official Microsoft blog seem a bit bland.

His tweets have become less authentic and kind of vetted since he became CEO

Since he became CEO of Microsoft, his tweets seem vetted and have become less authentic.

Of course there are a few more CEOs who either start using Twitter or become active again once they become CEO, such as Mary Barra (General Motors).

Other business stars attending Davos neither blog nor use social media:

Katherine Garrett-Cox,
Hari S Bartia,
– Roberto Egydio Setubal and
Patrick Pouyanné.

Some corporate websites require one to do some real diggin in order to find the dirt or information on the CEO. Other CEOs have even managed to make it near-impossible to find their bio anywhere online.

Quiz: Do you know when Richard Edelmann started blogging? Find out below!

Ranking CEO (top management) bloggers for WEF Davos

Of course, it would be interesting to know whether those CEOs attending Davos who blog do well in comparison.

A few bloggers have created their own ‘who to follow’ lists. Unfortunately, most of these are not for blogs. Others use Klout to rank CEOs on social media. But your Klout score suffers from two problems:

1. The score is real-time instead of cumulative. You must constantly tweet or your score plummets. Is that measuring influence? Not so much.

2. How the scores are put together is anyone’s guess. How one can use this score to hire a speaker, employee or trainee is a mystery to me.

CLICK on IMAGE - DrKPI - Top 100 CEO bloggers.

For this reason we publish our DrKPI Benchmark: Top 100 CEO Bloggers (find more on the website).

There are various things we can learn about these CEOs’ blogging style, such as:

1. Does the manager get some type of reader engagement  (e.g., comments AND author replies)?
2. Does this published content create resonance on the Internet in the form of social sharing?

We discuss some of the data we collected for CEOs attending WEF 2015, as well as others.

Conversation is not easy

The map below shows that conversation levels for the CEO blogs that we analyzed are relatively low. Few CEOs get reader comments, some do not even allow them. If they do, the comments are often very short. In 93 percent of the cases, the CEO blogger does not reward a reader comment with a reply.

Of course, we all know that a conversation happens only if we do not try to monopolise it. Instead, we need to listen, as well as reply to the other person. Without listening, we do not have a conversation, but a monologue.

The US, Sweden, Netherlands, and UK have some of the lowest levels of conversation going for these CEO blogs. France, Italy and India do much better.


Do CEOs have a dialogue with readers?
CEO Bloggers in Argentina, NL, UK, US = where is the conversation? German, Italian, Spanish CEOs do better.
French CEOs do great – Chapeau

As the above graphic shows (see also below), many management bloggers have difficulty with engaging their readers in a conversation. However, some – like Marissa Mayer – do not even enable comments. All one can do is like the post.

As the map below illustrates, in Germany, content from CEO blogs is rarely if ever shared (blue color). Brazilian and Indian counterparts do better with getting their content shared on social networks such as Pinterest or Twitter.


CEO content rarely if ever creates a ripple on social networks!
German readers do not really share CEO blog content; Canadians and French are little better.
In Brazil, Australia, India, Saudi Arabia, South Africa such content at least gets shared a bit.

Nevertheless, the above illustrates that social sharing of blog content from CEOs is limited in comparison to fashion blogs, for instance.

The table below is of interest insofar as most CEO blogs seem to struggle with achieving reader engagement. There are remarkable exceptions, however, such as:

# 1 – Richard Branson, Virgin – Score 75
# 4 – Dallas Mavericks owner Mark CubanScore 100
# 5 – Heidi Cohen (micro business) – Score 63
# 8 – Marissa Mayer, Yahoo! – Score 47 (just from likes, since she does not allow comments!)
# 12 – Brad Feld, Foundry Group – Score 65
# 14 – Elon Musk, Tesla Motors – Score 68

The top score is 100 in each sub-category (see above list of CEOs – Resonance and Influence). Below I show you the complete list of TOP 100 CEO BLOGGERS.

Top 100 CEO Bloggers - List Overview - Who wins, hands down? Richard Branson!

Bottom line

Recently I read a note by Robert Scoble:

Someday I might come back to the blog, but the world has moved and it is on social media.”

We might disagree about this. For starters, Facebook and Twitter all represent fenced gardens. Accordingly, the provider makes the rules. You abide by them or you must leave. Moreover, since many CEO blogs get much of their traffic from search engines, going to Facebook might not be the solution.

What works for Mr Scoble with his chatty and funny style, may flop for CEOs. As well, social networks come and go (remember Second Life, Baboo and others, all extinct or a shadow of their previous selves). Therefore, the corporate website and / or blog is still a more viable alternative. You set the rules and decide what gets posted. Plus, you keep the copyright.

However, when you decide to blog as a manager, please do these three things:

[su_box title=”CEO bloggers: Ropes to Skip” box_color=”#ff9900″ title_color=”#ffffff”]

1. Write your own blog entries: By all means, let an editor go over it. But your voice is the one that readers want to read, not your assistant’s!

2. Don’t think you are special: What you share in your blog or on Twitter should matter to your target audience! I, for one, do not care that you rode the train to and from WEF Davos, honest.

3. Dialogue is not monologue: If nobody responds and comments, how do you know anybody cares about your content? If they do, respond politely, and ADD value. And yes, getting comments is hard (don’t I know it).

Do you agree with these points? Write a comment below to have your say, and please join the conversation!


Quiz Answer: Richard Edelman started bloggin in September 2004, and is still going strong! We could share a few insights about his blogging style and what he might want to improve after 10 years. Next time… :-)

Embed the Badge of Top 100 CEO Bloggers

Cut and paste the below code  directly into a sidebar text widget or to any page/post on your website. It’s that simple!

CLICK on IMAGE - DrKPI - Top 100 CEO bloggers.
For instance, DrKPI helps you find the right set of benchmarks to ensure best practice in your corporation.

Join the 3,000+ organizations using the DrKPI Blog Benchmark to double reader comments in a few months while increasing social shares by 50 percent – register now!

Benchmark and test your blog – for free – right now

Please: I am asking for your help

1. Who is your favourite CEO blogger? Let us know in the comments below!
2. Do you read a CEO blog that stimulates great engagement?
3. What other blog should we add to our list of 1,000 top management blogs (just add the link below, we do the rest).

Thanks so much for being willing to share your insights!

Narcissism results in much more broadcasting and VERY little engagement on social networks
Best HR Blog Rankings: Jürg Buckmann (HR Manager, VBZ – Zurich’s Public Transport Authority) saw these, and told us his gut feeling is more accurate than our rankings. Therefore, he felt our rankings were wrong.

CLICK - Why a blog's influence matters #Usefulness #SmallDataThe believability of a claim should not depend on the authority or influence of the person that makes it (e.g., I believe your rankings are wrong or, this blog, car, or car seat is better than that one). Instead, its believability should be contained in the evidence itself (for great examples, see Consumer Reports Annual Car Ratings or Stiftung Warentest – children’s car seats’ reliability and usability. So we asked the question:

How does one measure blog influence?

Read on AND sign up for our newsletter to learn more!

As you will read, challenges for MBA program rankings, car reliability ratings, and car seat reliability ratings vary,

BUT the methodological challenges are quite similar.

For instance, influence is difficult to measure, as is car reliability. To illustrate, ideas written about in corporate blogs are distributed or spread far and wide based on:

1. the blogger’s or reporting entity’s influence, as well as
2. their readers’ openness to being influenced (e.g., Consumer Reports’ approximately 7 million magazine and website subscribers).

According to Aral and Walker (2012), both influence, and susceptibility to influence in the blogger’s network or a magazine’s subscribers affect the pattern of contagion. This also affects someone’s importance to the propagation of ideas and / or behaviours in the population. The authors (see complete citation below) also discovered that men are more influential, as are people over thirty. Even more interesting is that influential people are less susceptible to influence that those with lower levels of influence.

Comments your blog getsCLICK - Why a blog's influence matters #Usefulness #SmallData

Agarwal, Liu, Tang & Yu (2008) first introduced the problem of identifying influential bloggers. They proposed the influence flow method to find the influential bloggers in a web community. Among other measures (e.g., inlinks and outlinks, length of blog post) they used one particularly interesting proxy measure for influence, called:

activity generation – a blog post’s ability to generate activity is measured by the number of comments. Few comments suggest limited interest in the work, thus it is non-influential.

Akritidis, Katsaros & Bozanis (2011) tried to measure influence using a proxy similar to activity generation, which they called:

proximal impact – a blogger’s influence on the wider community including their readers. This is also assessed through comments received on a post.

The number of comments and how they could be important is not just of interest to bloggers. For instance, Schultes, Dorner & Lehner (February/March 2013) investigated viewer comments on YouTube. The researchers were interested in how those might influence the spread of a video clip across the larger web community. Their findings indicated some clear patterns whereby influential content got spread faster and wider than other content. While we may guess this, confirming such ideas is what matters.

Read more