This post could also be called: Super Bowl by the Numbers. Throughout this post you get interesting statistics and this continues in this post’s comments
Just about a week ago we discussed how well WEF Davos manages do engage and dialogue with its audience on social media, such as its blog (WEF Davos 2016: Talk is cheap). Incidentally, we have had a bunch of posts about WEF Davos that you should check out.
Super Bowl 50 is just around the corner. Kick off is at 15:25 PST on February 7, 2016 in the Santa Clara, California. So it’s time to do an encore of our Best Football blogs.
1. Super Bowl: Show me the numbers
Social media is increasingly important for the NFL and the Super Bowl in particular.
For instance, Facebook launched Sports Stadium, an ad-free hub that pulls together scores, game information and posts from teams and publishers. With 1.59 billion users, Facebook will certainly soon introduce advertising to rake in the revenues via its new hub.
Tidbit 1: This year, Pepsi is the title sponsor of the halftime show. Doritos will run its tenth and final “Crash the Super Bowl” contest.
Tidbit 2: The halftime show – each year a big event – will feature British rock band Coldplay and singer Beyonce Knowles (see AP).
2. Top 100 football bloggers of 2014
We did a ranking back in 2014 and the winners were:
1. The Buffalo Bills, who already did very well in our 2013 rankings.
3. Richard Eisen, an American television journalist who works for the NFL Network.
4. Arizona Cardinals
5. Houston Texans
7. Green Bay Packers
None of the teams playing in Super Bowl 48 appeared in the top 10.
Tidbit 3: Some estimate that 46 percent of people who watch the Super Bowl are female. And women also do most of the tweeting about the ads (Nielsen – Superbowl Halftime show and music consumption).
3. The 100 most interesting football blogs of 2015
Most importantly, the Buffallo Bills dropped precipitously from number 1 in 2014 to 13 for 2015. Plus, the Green Bay Packers moved up from seventh place in 2014 to third in 2015.
2015’s winners were:
1. The Bengals, who already did very well in the 2013 rankings.
6. Arizona Cardinals
Tidbit 4: 20.9 million Super Bowl-related tweets were sent during 2015’s event. Nearly 30 percent were about the ads that aired during the game and halftime show.
Tidbit 5: Analysis of paid commercials shown during the game in 2015 show hashtags have overtaken URLs as the most popular call to action mechanism. In 2015, 57 percent of non-promo ads (34 of 60) contained a hashtag, and a bit less than half had a URL. Only 5 percent of ads mentioned Facebook.
4. The 100 best American football blogs of 2016
Even if a blog or news site is published while commenting is enabled, barely anyone does so. Worst of all, if they do, they likely only hear their own echo, because they will not get an answer.
Engaging with fans was something NFL teams tried in 2013 and 2014. However, since 2015 that has been in decline and continues to get worse in 2016.
Below are the stats. More info about how the rankings are compiled can be found here: Making sense out of the rankings.
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Here is the complete list of the Top 100 American Football blogs from DrKPI.
Cam Newton and the Carolina Panthers (15 wins and 1 loss in the regular season) will take on Peyton Manning and the Denver Broncos (12-4). Both teams were the top seeds in their respective conferences going into the playoffs.
So how do their team blogs stack up? The Panthers have many videos but basically no blog; just an Instagram presence and so forth. The Broncos do rank in the Top 100 NFL blogs but they have been hovering around position 60 for some time.
More details: Ranking the top NFL blogs for #SB50
We publish our DrKPI American Football BlogRank: Top 100 Blogs for Fans every year (find more on the website).
These numbers can be at your fingertips; just bookmark this entry, The best American Football Blogs, and you are all set.
Here are some more stats.
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Get these numbers explained here: Making sense out of the rankings.
Even better, sign up for the newsletter to get our next post AND those about NFL Super Bowl, NGOs, Soccer, Fashion, Luxury Brands… Here are the links you need:
1. Overall list – Best American Football Blogs – Denver Broncos
2. Details Mezzo Level – Best American Football Blogs – Buffalo Bills
3. Details – Content Strategy – Best American Football Blogs – Patriots
4. Details – Brand Image and Impact – Best American Football Blogs for fans – football outsiders
5. Details – Conversation and Social Sharing – Top American Football Blogs – Mile High Report – a Denver Broncos Community
Tidbit 6: According to this year’s broadcaster CBS, the average cost of a 30-second ad slot during Super Bowl 50 has soared to US $5 million. That is an 11 percent price hike from the 2015 rates NBC charged for Super Bowl ads at US $4.5 million. In 2012 and 2013 the average price was ‘only’ US $4 million (see Fortune).
5. Bottom line – it is about listening intently!
Here are three trends regarding the best American Football blogs.
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1. Content marketing: Private bloggers lead the pack
In the top 20 you can find several NFL team blogs, such as the Indianapolis Colts, Seattle Seahawks, Buffallo Bills, and Arizona Cardinals.
You have to post regularly – but don’t overdo it. Keep your audience in mind. Fans love more content just before the Super Bowl. Nevertheless, there is a fine line between bla bla and content with added value for your readers and fans.
Less frequent posting with content that adds value is the only strategy. It saves work, time, and most importantly, gets our fans or readers back to our football blog.
2. NFL teams: These days it is back to the old habit of broadcasting
Before we had blogs and social media, a few were able to broadcast their message to a large audience. Then with Web 2.0 it supposedly turned to many broadcasting to many. And while Web 2.0 does not automatically mean that you reach many, today’s fans expect that you engage with them. Most NFL blogs from teams have become Web 1.0 broadcasters. Plus, engagement is very low or dialogue with fans is non-existent.
“Dialogue is not monologue: If nobody responds and comments, how do you know anybody cares about your content? If they do, respond politely, and ADD value.”
Quoted from WEF Davos 2015 100 top bloggers. And yes, getting comments is not easy (don’t I know it)!
3. Crossmedia strategy is fine, but dialogue with FANS must happen on your website
Private bloggers (yes you can call them Influence Bloggers) discovered a while back that the blog is my airport hub (e.g., Denver, Dallas/Fort Worth, Atlanta) or central station (e.g., Amsterdam Centraal). It starts there and should end there.
However, social plugins like Facebook or Google+, or tools like Disqus are far from ideal. First, using these plugins means the SEO (Search Engine Optimization) juice goes back to Facebook or Google+. Second, if the reader finds these comments while searching, the organic search result is likely to get them back to the platform to read the comment – such as Disqus – and not your blog or website.
Therefore, only using the blog’s commenting system ensures that we place better in organic search results (i.e. smart SEO strategy). In turn, the web user is more likely to return to our website to read the content.
We must be able to guide our Facebook fans or Twitter followers to the blog. Here they get in depth analysis and player statistics.
Final Point: For Super Bowl 50, hashtags will be even more important than they were in 2015. Examples are:
#GiveADamn (Budweiser), #MovinOnUp, #EveryDropCounts (Colgate), #CrashTheSuperBowl (Doritos), #AddPizzazz (Kia), #DefyLabels (BMW – Mini)…. (See the hashtags and view the commercials.)
Accordingly, using hashtags as part of your strategy in content marketing is a given. Think carefully and then use what relates to your campaign – not your brand. This can get us the desired social ripple on various platforms.
Tidbit 7: With YouTube’s AdBlitz, the Google-owned company enables brands to release their Super Bowl ads before the game. It reports that marketers posting their ads in advance garner double the views and over three times the social shares, compared to the rest. Budweiser’s “Lost Dog” spot in 2015 got 18 million views before the Super Bowl even began.
What is your take?
– What is your favourite American football blog?
– Which blog do you feel fosters dialogue between readers and blogger(s) on the subject of football?
– How often do you visit your favourite team’s website, and what kind of content do you then look for?
Declaration of Conflicting Interests
The author declares that he has no conflict of interest with respect to his authorship of this article.
He has no business relationship with or sponsorship from any organisation mentioned herein.