This post could also be called: Super Bowl by the Numbers. Throughout this post you get interesting statistics and this continues in this post’s comments

Just about a week ago we discussed how well WEF Davos manages do engage and dialogue with its audience on social media, such as its blog (WEF Davos 2016: Talk is cheap). Incidentally, we have had a bunch of posts about WEF Davos that you should check out.

Super Bowl 50 is just around the corner. Kick off is at 15:25 PST on February 7, 2016 in the Santa Clara, California. So it’s time to do an encore of our Best Football blogs.

1. Super Bowl: Show me the numbers

Social media is increasingly important for the NFL and the Super Bowl in particular.

For instance, Facebook launched Sports Stadium, an ad-free hub that pulls together scores, game information and posts from teams and publishers. With 1.59 billion users, Facebook will certainly soon introduce advertising to rake in the revenues via its new hub.

Tidbit 1: This year, Pepsi is the title sponsor of the halftime show. Doritos will run its tenth and final “Crash the Super Bowl” contest.

Tidbit 2: The halftime show – each year a big event – will feature British rock band Coldplay and singer Beyonce Knowles (see AP).


NFL and Blogging

NFL and Blogging

2. Top 100 football bloggers of 2014

We did a ranking back in 2014 and the winners were:

1. The Buffalo Bills, who already did very well in our 2013 rankings.
3. Richard Eisen, an American television journalist who works for the NFL Network.
4. Arizona Cardinals
5. Houston Texans
7. Green Bay Packers

None of the teams playing in Super Bowl 48 appeared in the top 10.

Top football blogs for 2014: DrKPI Benchmarks the NFL

Tidbit 3: Some estimate that 46 percent of people who watch the Super Bowl are female. And women also do most of the tweeting about the ads (Nielsen – Superbowl Halftime show and music consumption).

3. The 100 most interesting football blogs of 2015

Most importantly, the Buffallo Bills dropped precipitously from number 1 in 2014 to 13 for 2015. Plus, the Green Bay Packers moved up from seventh place in 2014 to third in 2015.

2015’s winners were:

1. The Bengals, who already did very well in the 2013 rankings.
2. Colts
3. Packers
4. Redskins
6. Arizona Cardinals

Tidbit 4: 20.9 million Super Bowl-related tweets were sent during 2015’s event. Nearly 30 percent were about the ads that aired during the game and halftime show.

NFL: Top 10 Blogs
Tidbit 5: Analysis of paid commercials shown during the game in 2015 show hashtags have overtaken URLs as the most popular call to action mechanism. In 2015, 57 percent of non-promo ads (34 of 60) contained a hashtag, and a bit less than half had a URL. Only 5 percent of ads mentioned Facebook.

See more at

4. The 100 best American football blogs of 2016

CLICK on IMAGE - DrKPI - Top 100 #NFL #Football Blogs While social media is used extensively by NFL teams, blogging has slowed down. In other words, fewer teams have a blog where fans can enter a dialogue with the team.

Even if a blog or news site is published while commenting is enabled, barely anyone does so. Worst of all, if they do, they likely only hear their own echo, because they will not get an answer.

Engaging with fans was something NFL teams tried in 2013 and 2014. However, since 2015 that has been in decline and continues to get worse in 2016.

Below are the stats. More info about how the rankings are compiled can be found here: Making sense out of the rankings.
[su_custom_gallery source=”media: 3229″ limit=”7″ link=”image” target=”blank” width=”780px” height=”513px” Title=”Why do NFL team blogs get to be less social every year since 2013?” alt=”Why do NFL team blogs get to be less social every year since 2013?”]

Benchmark and test your blog – for free – right now

Here is the complete list of the Top 100 American Football blogs from DrKPI.

Cam Newton and the Carolina Panthers (15 wins and 1 loss in the regular season) will take on Peyton Manning and the Denver Broncos (12-4). Both teams were the top seeds in their respective conferences going into the playoffs.

So how do their team blogs stack up? The Panthers have many videos but basically no blog; just an Instagram presence and so forth. The Broncos do rank in the Top 100 NFL blogs but they have been hovering around position 60 for some time.

More details: Ranking the top NFL blogs for #SB50

CLICK on IMAGE - DrKPI - Top 100 #NFL #Football BlogsWe publish our DrKPI American Football BlogRank: Top 100 Blogs for Fans every year (find more on the website).

These numbers can be at your fingertips; just bookmark this entry, The best American Football Blogs, and you are all set.

Here are some more stats.

[su_box title=”5 Links you want to bookmark about the top American football blogs of 2016″ box_color=”#86bac5″ title_color=”#ffffff” radius=”5″ width=”px 700″ ]

Get these numbers explained here: Making sense out of the rankings.

Even better, sign up for the newsletter to get our next post AND those about NFL Super Bowl, NGOs, Soccer, Fashion, Luxury Brands… Here are the links you need:

1. Overall list – Best American Football Blogs – Denver Broncos
2. Details Mezzo Level – Best American Football Blogs – Buffalo Bills
3. Details – Content Strategy – Best American Football Blogs – Patriots
4. Details – Brand Image and Impact – Best American Football Blogs for fans – football outsiders
5. Details – Conversation and Social Sharing – Top American Football Blogs – Mile High Report – a Denver Broncos Community

Tidbit 6: According to this year’s broadcaster CBS, the average cost of a 30-second ad slot during Super Bowl 50 has soared to US $5 million. That is an 11 percent price hike from the 2015 rates NBC charged for Super Bowl ads at US $4.5 million. In 2012 and 2013 the average price was ‘only’ US $4 million (see Fortune).

5. Bottom line – it is about listening intently!

Here are three trends regarding the best American Football blogs.

[su_box title=”Best Practice: 3 trends we can see benchmarking the best American NFL blogs” box_color=”#86bac5″ title_color=”#ffffff” radius=”5″ width=”px 700″ ]

1. Content marketing:  Private bloggers lead the pack

In the top 20 you can find several NFL team blogs, such as the Indianapolis Colts, Seattle Seahawks, Buffallo Bills, and Arizona Cardinals.
You have to post regularly – but don’t overdo it. Keep your audience in mind. Fans love more content just before the Super Bowl. Nevertheless, there is a fine line between bla bla and content with added value for your readers and fans.

Less frequent posting with content that adds value is the only strategy. It saves work, time, and most importantly, gets our fans or readers back to our football blog.

2. NFL teams: These days it is back to the old habit of broadcasting

Before we had blogs and social media, a few were able to broadcast their message to a large audience. Then with Web 2.0 it supposedly turned to many broadcasting to many. And while Web 2.0 does not automatically mean that you reach many, today’s fans expect that you engage with them. Most NFL blogs from teams have become Web 1.0 broadcasters. Plus, engagement is very low or dialogue with fans is non-existent.

“Dialogue is not monologue: If nobody responds and comments, how do you know anybody cares about your content? If they do, respond politely, and ADD value.”
Quoted from WEF Davos 2015 100 top bloggers. And yes, getting comments is not easy (don’t I know it)!

3. Crossmedia strategy is fine, but dialogue with FANS must happen on your website

Private bloggers (yes you can call them Influence Bloggers) discovered a while back that the blog is my airport hub (e.g., Denver, Dallas/Fort Worth, Atlanta) or central station (e.g., Amsterdam Centraal). It starts there and should end there.

However, social plugins like Facebook or Google+, or tools like Disqus are far from ideal. First, using these plugins means the SEO (Search Engine Optimization) juice goes back to Facebook or Google+. Second, if the reader finds these comments while searching, the organic search result is likely to get them back to the platform to read the comment – such as Disqus – and not your blog or website.

Therefore, only using the blog’s commenting system ensures that we place better in organic search results (i.e. smart SEO strategy). In turn, the web user is more likely to return to our website to read the content.

We must be able to guide our Facebook fans or Twitter followers to the blog. Here they get in depth analysis and player statistics.

Final Point: For Super Bowl 50, hashtags will be even more important than they were in 2015. Examples are:

#GiveADamn (Budweiser), #MovinOnUp, #EveryDropCounts (Colgate), #CrashTheSuperBowl (Doritos), #AddPizzazz (Kia), #DefyLabels (BMW – Mini)…. (See the hashtags and view the commercials.)

Accordingly, using hashtags as part of your strategy in content marketing is a given. Think carefully and then use what relates to your campaign – not your brand. This can get us the desired social ripple on various platforms.


Tidbit 7: With YouTube’s AdBlitz, the Google-owned company enables brands to release their Super Bowl ads before the game. It reports that marketers posting their ads in advance garner double the views and over three times the social shares, compared to the rest. Budweiser’s “Lost Dog” spot in 2015 got 18 million views before the Super Bowl even began.

What is your take?

– What is your favourite American football blog?
– Which blog do you feel fosters dialogue between readers and blogger(s) on the subject of football?
– How often do you visit your favourite team’s website, and what kind of content do you then look for?

More about DrKPI BlogRank – the Hit Parade

Declaration of Conflicting Interests
The author declares that he has no conflict of interest with respect to his authorship of this article.
He has no business relationship with or sponsorship from any organisation mentioned herein.

12 replies
    • Urs E. Gattiker
      Urs E. Gattiker says:

      Hi Sabina

      Thanks so much for your feedback. San Diego Padres…. a great Basketball team it is. I just discovered that we do not track them. So I entered them into the database thanks to you Sabina, Merci…

      There should be some data available pretty quick next week here:*/

      If you got problems to see it, let me know.

      Most important is that the San Diego Padres do very well with engaging their fans on their website. Exemplary. Lots of reader comments, the reply from the San Diego Padres team or bloggers is not that great, meaning could be better. But compared with most NFL teams, very very good.

      Thanks for sharing Sabina.

  1. hans
    hans says:

    Well, not being a fan of a sport that requires 3+ hours watching players standing around and not doing much of anything for 45 Minutes, I think that blogs repeat a lot of what has been said before hundreds of times in slightly different variations.

    However, when some of the overpaid mercenaries misbehave and beat up their girl friends or kill a friend while driving drunk, blogs might light up a bit more than before.
    I would also think , that once the season is almost over, all the fans of losing teams wander off and voice their opinion on baseball, basketball and ice hockey blogs.

    Well, what else would a Sunday afternoon have to offer, if it wasn’t sitting in front of of the TV for hours.

    All I see is, that fans are being taken for their last Dollars with $ 40.00 parking fees, expensive tickets and subsequently hot dogs and beer for a price that equals that of a good steak.

    The only blog I would participate in, would be one making clear to club owners and ball throwing “dudes”, that fans make the purchase of private planes , Porsches and the 1ct Diamond ear studs possible.

    That fans finance, also through tax money, their monumental stadiums and that selling “naming rights” to whoever offers the most is a slap in the face of fans.
    The Cowboys Stadium should be just that and not AT+T Stadium.

    Superbowl ? A feast for a totally hyped up crowd, spending hundreds of Millions on 15 Minutes active playing time while the rest of the 3.5 hours is filled with beer, car and Viagra commercials.

    Nope….not for me . But then, y’all have fun. It’s just big business sold as sport.

    • Urs E. Gattiker
      Urs E. Gattiker says:

      Dear Hans

      I get your message lout and clear. Its less sport but more like expensive entertainment where money runs the show. The public is taken for a ride… and has to foot the bill in one way or another.

      That is sad but applies to other sports as well I think. Unfortunately, with football the actual game time is so small compared to the 3 or more hours it takes for a game, that only couch potatoes should watch :-).

      Fans most certainly make it possible that players, owners and others all make a few bucks. Worst is that all the kids that play football all dream about an NFL career when it is not in the cards. Worst is when an injury stops their progress and their career dreams are shattered.

      Thanks for sharing Hans.

    • Urs E. Gattiker
      Urs E. Gattiker says:

      I thought I had to reflect a bit on the numbers you shared above. Here come my 5 cents

      Super Bowl by the Numbers: 1 of the biggest shopping events of the year
      1. $220 million: Approximate amount spent by visitors to the Bay Area during Super Bowl week.

      2. Super Bowl is America’s 2nd biggest day of eating – Thanksgiving is the biggest – Americans will eat 1.3 billion wings = 162.5 mio pounds

      3. Americans will drink 325.5 mio gallons of beer = equivalent of 500 olympic-sized pools

      Advertisers go digital and use social channels to promote their brand during Super Bowl

      Bond, Shannon (February 6/7, 2016). Advertisers line up for Slice of Super Bowl. Financial Times, p. 10

      4. 11.1% of fans planning to watch game will purchase new team gear – estimated 20.9 mio items

      5. $4.2 billion will Americans bet on this year’s Super Bowl => almost 97.7% or 4.1 billion of these are expected to be wagered illegally on this year’s Super Bowl.

      Scary Numbers
      Some of these numbers come from: and also from Super Bowl by the Numbers: How Much Americans Eat, Drink

      National Chicken Council
      Stevens Institute of Technology
      National Retail Federation
      Market Land,
      American Gaming Association

      • Urs E. Gattiker
        Urs E. Gattiker says:

        Super Bowl by the Numbers: Advertisers go digital and social to promote products

        5. 2015 there were 28.4 mio tweets AND 265 mio Facebook posts, comments, and likes

        6. ads carrying a hashtags, such as #defyLabels, slipped down from 57% in 2014 to 50% in 2015 ==> hashtags have little if anything to do with the product but try to promote the image the company is trying to communicate to the masses

        An example of this is BMW’s Mini USA Super Bowl 50 spot. It will be part of the brand’s “Defy Labels” campaign to promote its Clubman model.

        As part of the campaign, the carmaker has released numerous spots in advance with celebrities like Serena Williams, Abby Wambach, Tony Hawk and Harvey Keitel, along with its Defy Labels website.

        BMW Mini USA - #DefyImage Campaign with Serena Williams and Abby Wambach - Super Bowl 2016

        BMW Mini USA – #DefyImage Campaign with Serena Williams and Abby Wambach – Super Bowl 2016

  2. hans
    hans says:

    Also interesting to see, how Superbowl brings other blogs and social networks to life. From:

    – what to serve and cook during the party,
    – what gear to buy,
    – where to go and watch etc. plus
    – the usual “your teams sucks anyway”.

    Another thing is, that sale of big screens goes up considerably because folks want to watch the “big event” on the “biggest TV they ever had”.

    I think to really find out what is happening and what gets people moving and hyped up, one would have to watch the approximately 5 hour long “pregame show”. This will be the final push for the “total experience” and program people to have fun, get excited and whatever else is expected of them,

    Don’t forget, happy people drink more beer and eat more burgers.

    That day would actually be a good day to go shopping and get form A to B quickly. Lastly, I wonder when Superbowl day will officially be declared a national holiday.

    Unlike at Christmas, people are actually staying at home…..unless they run out of beer.

    Cheers and have fun.

    • Urs E. Gattiker
      Urs E. Gattiker says:

      Dear Hans

      Yes it is a big commercial thing and I wonder, so I wrote a few things up below that support your arguments even more… how much sense does this make. Darwin would suggest that maybe the idots are outing themselves (companies or fans) and only the fittest will survive…

      Super Bowl by the Numbers:

      12.9% of the 18-24 year olds say the most important thing of Super Bowl is its halftime show with the British rock band Coldplay and singer Beyonce Knowles

      – a fight between Twitter and the rest for advertisting revenue
      Dec 23, 2013 Twitter was worth $39.93 billion, BUT
      Jan 29, 2016 its total stock value was at $11.47 billion

      Twitter, as always, is the main player with their chronological timeline, recent Moments introduction, and Periscope integration (allows life broadcasting of events like the Super Bowl).

      Snapchat scored a deal with the NFL back in September to share original content on the field and in the locker room for their subscribers via Explorer.

      Even Instagram has tried to compete by highlighting some of their most engaging videos in their new ‘Video Collections’ feature.

      So the fight is on, for every single advertising dollar…. It will show how much Google and Facebook can grab and thereby possibly making Twitter’s future a further question mark.

      What you think

      • Urs E. Gattiker
        Urs E. Gattiker says:



        Yes Hans, sometimes I also wonder how masses let themselves be manipulated by such kind of BS like here:

        #BolderThanBold is the hashtag for this campaign. The video trailer is here:

        “The brand will use its spot to launch a new brand message, Bolder Than Bold, inspired by the inherent boldness of its crispety, crunchety, unapologetically in-your-face candy bar,” said Butterfinger in a release announcing the company’s Super Bowl campaign.

        Here is the trailer for this commercial, not inspiring at all, uninspired it is…

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