11 replies
  1. Peter Fritsche
    Peter Fritsche says:

    Interesting article

    Checking some of the stuff I wasn wondering … How many comments are these CEOs even getting.

    1. Do you have data that shows if they get reader comments AND if they answer these?
    2. What about social shares, do they get any?

    Would love to see these.

    • Urs E. Gattiker
      Urs E. Gattiker says:

      Hi Peter

      Thanks so much for your feedback. You are asking:

      1. Do you have data that shows if they get reader comments AND if they answer these?
      2. What about social shares, do they get any?

      In der Tabelle erwähne ich:
      5. Details – Conversation and Social Sharing – WEF Davos 2016 Best 100 CEO Bloggers – Jim Yong – President of the World Bank Group
      If you get to that page there are two options at the bottom of the 100 best CEO bloggers.

      conversation – show score information – here I give you the link https://drkpi.com/rank/*/*/CEOs/top100/52/blogs.worldbank.org/voices/blogs/jim-yong-kim
      social sharing – show score information – next http://drkpi.com/rank/*/*/CEOs/top100/51/blogs.worldbank.org/voices/blogs/jim-yong-kim

      Interesting is that some people like Mark Cuban has many shares on LinkedIn but basically nothing on average on Twitter or Google Plus.
      In contrast, Erna Solberg has much on Facebook but nothing on LinkedIn, Pinterest, Twitter or Google+

      But regardless, they reach a few people indeed.
      I hope this is useful.

      Thanks for sharing.

      • Peter Fritsche
        Peter Fritsche says:

        Hi Urs
        Thanks so much for the answer that is very interesting. But I am still concerned about the comments. I looked at the jllblog and it looks as if underlings have replied 3 times (boring by the way).

        So is this having a dialog and listening intently?

        • Urs E. Gattiker
          Urs E. Gattiker says:

          Dear Mr. Fritsche

          Thanks so much for getting back. Yes, I pointed out that Klaus Schwab wants dialogue. But unfortunately, not necessarily his delegates and staff (see here: WEF Davos 2016: Talk is cheap
          Some corporates creat special blogs for WEF Davos only such as the jllblog.com

          But these blogs do not get the same resonance as those listed above from CEOs that blog regularly and provide content that gives their target audience added value.

          For instance, you can find Colin Dyer’s Blog post here on the “JLL | Notes from Davos.” http://www.jllblog.com/davos/colin-dyer-arriving-in-davos/.

          He got 3 comments on a blog entry that reminds of a story published in a freesheet = little depth.

          He does not answer to any of the blog commenters’ contributions.

          My blog comment posed a question to him shown below here:

          But since you rarely blog during the year, we were unable to include this interesting blog in our benchmark.
          Why does the top brass of JLL not blog during the year about these important issues discussed in Davos. The issues still matter during the rest of the year as well, don’t they?

          Here is my blog comment that did not get published on his blog 48 hours after I left it. This indicates, either he does not want to answer the question or comments are not moderated carefully and my comment ended up in the spam cue for some reason.
          Talk is cheap: Posting a blog entry is 1 thing, fostering dialogue by answering reader comments is a whole different ballgame.

          Fostering dialogue in a blog is difficult.
          Not publishing a comment (see image/screenshot ABOVE), is a no no.

          The 3 comments published with this blog entry are all from company staff.
          This does not suggest that the blog’s target audience (i.e. clients and prospects) is that much interested in content from WEF Davos 2016.

          Finally, if you do not answer your reader comments, you seem to still be in the broadcasting mode. Commenters deserve an answer and, most importantly, our research shows your readers love to study those as well.

          So to answer your question regarding answering reader comments and having a dialogue:

          Some blogging CEOs are very good at writing content that adds value to readers (whoever they target that is).
          A large group does not get it and fails to answer the comments they get. YES sad but true. As Klaus Schwab points out elsewhere, listening intently requires a big effort on our part.

  2. Aldo Svercicch
    Aldo Svercicch says:

    Last week during the WEF press conference the attending journalist from the Chinese government-owned broadcaster put an interesting question to the organisers.
    She asked what the last 45 WEF Davos meetings have specifically and concretely achieved.
    The bland reply from the organisers was that the WEF offers a platform that enables many processes to be started…. end of reply.

    Not very useful. It seems as if some of the powerful CEOs and political leaders are attending and will primarily talk to each while attending receptions and so forth.
    President Gauck’s talk last night about the refugee crisis was an example. Well presented, good content but will it change anything… or as you wrote last week “talk is cheap”

    • Urs E. Gattiker
      Urs E. Gattiker says:

      Thanks for replying

      Yes, it is an issue what happens with all those resolutions and ideas shared in Davos. Last night President Joachim Gauck did try the rattle the cage with his speech. It was admirable but will it make a difference?

      As well, some leaders blog during Davos on a special Davos blog that their firm may have created, but during the rest of the year these issues are pushed into the background. No news, no blogging. An example are the “JLL | Notes from Davos.” http://www.jllblog.com/davos/colin-dyer-arriving-in-davos/

      Maybe you are right and it is all for nothing. I am more upbeat and I hope that talking about important issues in Davos puts them in front of the public. In other words, media coverage is quite big and I hope that this will help making things clearer in many citizens’ minds.

      Thanks for sharing
      #bestblogger #fashion #blogger #styleblogger #bloggerstyle

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