Books, whether electronic or on paper, are a good medium. They allow you to discuss the topics in more detail. The reader also has the opportunity to study things a little more closely. Urs E. Gattiker wrote his first book in 1990 and has written several more since then.
Reports or working papers serve the reader as an introduction to an important topic. A bibliography and other things are included to give an overview of the topic. The idea here is to offer the reader added value and not sales literature.
White papers provide the reader with an overview of the topic. Examples are white papers for the German Marketing Association on DSGVO, Artificial Intelligence and soon also on the blockchain in Product Life-Cycle Management.
People have up to 60,000 times faster access to an image than to text. Visual information can also be viewed quickly and conveniently on a smartphone. With videos, messages can be transmitted more emotionally, more memorably and faster.
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