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SEO techniques are supposed to help a website get more traffic from the target audience. One can spend plenty of money on hiring an SEO consultant. But is the expense worth the cost? We explain this by telling you about 10 tricks SEO experts use. Social media plays an important role as we explained previously here:

Read this entry in German here.

How can I save the cost for an SEO consultant?

When I got another question from a client in Europe 2 weeks ago I decided to put these 10 tips together to help us all save some serious cash.

Recently somebody in Europe asked me something similar to

Why should I not hire an SEO consultant?

Client asking drkpi®

The question is a good one since you can spend quite a lot of money hiring an an SEO consultant. The short answer we gave is below

Just follow our 10 tipps for avoiding the necessity for hiring an SEO consultant.

drkpi®

Download the checklist: Quick SEO Check: Tips and Tricks?

Traffic from organic search results experienced a sharp downturn at the end of March 2020. But so did Google’s search engine advertising. Nevertheless, during later April, things have again improved. Ruth Porat (Chief Financial Officer) pointed out that Google had seen “some signs users are returning to more normal behavior in search.” Hence, SEO techniques are again very important to get the traffic you need to succeed after the Corona lockdown.

Which SEO techniques are popular? 10 secrets SEO experts won’t tell

Some of the things you will here is that great content is king or organic content (i.e. content you wrote yourself) adds value. Such content that helps your target audience is the type that answers questions, a guide on how to overcome a problem or a video explaining how to put together an IKEA bookshelf. We have put these together below:

Why should we refrain from hiring an SEO consultant? Many SEO consultants are not that much better than you are if that. Things like building 5,000 links for x dollars… that is a waste of time and money. Instead, spend it on writing organic content that adds value and solves your target’ audience’s problems.

Why do social accounts in our brand name matter? You want to own the brand name or your URL in the “eyes” of Google. Thus a social media page for your brand or company is a must. There are many more than just Twitter, Facebook, Instagram, WeChat, … So for the main ones, do it yourself and post 1 x a week if at all possible or 3 times between Monday to Friday on LinkedIn.
You can also hire a person to open 50 brand pages for you for the price of about US $ 3 to 10.
PS: but you still have to add content… :-) So choose wisely. Get a guy to do it (click)

How often should we update our website and blog? In the beginning, 2 x a week might be ideal. Thereafter, use 2 x 4 times a month. Sometimes you can simply not afford to spend more than 5 to 10 hours to create more than one blog post or webpage entry a month.

Why should we write so-called White Papers? These can be checklists, research reports or more extensive things. Allow people to download these papers. For instance, create a landing page / Wiki for a topic with many white papers, checklists, guides to download.

Which Google Tools should we use? Use the free Google tools – Google Analytics, Google Business Page (your entry is placed prominently in organic search results when people search for your company or brand name), Google Search Console, Google Scholar (research results), Google Question Hub and Google Trends.
PS. Comparing yourself to and mentioning your competitor’s name or brand will very likely bring you some of their

Why is the structure of a website important? Google looks for content that it beliefs users can understand. Accordingly, it looks for content that users can scan on their smartphone. Headers in html code such as H1, H2 and so forth in the text as well as bullets and short paragraphs/sentences help. Headings or sub-titels (e.g., H3) that ask a question that you answer in a few sentences right below is what Google is looking for (see also point 9 below).

Why is it worthwhile to talk about one’s competition? Start-up should talk about competition – it is maybe a bit touchy. Nevertheless, comparing your product to the competition helps attract potential customers and tells them why your product is a viable alternative.
PS. Comparing yourself to and mentioning your competitor’s name or brand will very likely bring you some of their traffic from Google searches.

Why do conversations help with Google? Links are like votes, they indicate to Google that your content is important. Moreover, if you link to content on the corporate website from a comment you write on LinkedIn, it also permits you to gain targeted traffic.
PS. Never buy backlinks from websites or social media channels. Google does not reward you for it. It wants links from websites where the content that links to your website is relevant (e.g., an SEO entry links to this entry about 10 SEO tricks experts will not tell). Similar to Likes or Shares, Google interprets backlinks from quality site as confirming that what you do is worthwhile.

How can Google questions and answers help? You should make use of Google questions and answers – just use your search window and type them in – also see Google Question Hub and sign up right now.
PS. Make it easy for Google to understand (point 6 – structure). Use a question as a heading for your page or blog entry (H1) or an H3 type header, followed by text answering the question.

How can you build on what content you have already? Don’t worry too much about design, perfect font and so forth. In other words, websites get constantly improved upon. Do not wait until things are perfect, do a soft launch (just launch and tell a few people). Work right now with what you have, preferably today not tomorrow.
PS. In the internet age, launching beta software, tools and websites has become the norm think. Tools get released before they are 100% done, except for medical technology or a Corona vaccine, of course.

SEO techniques: Final things to keep in mind

SEO techniques are often simplified by focusing on keywords. But a list of 100 keywords is as useless as one with 5 keywords that you fail to use in your texts or videos.

If you have your 10 keywords or thereabouts, you have it pretty much covered. For us these are such as data protection, GDPR, content marketing, digital marketing, analytics, social media audit, website audit, search engine optimisation audit, brand buzz, metrics and technology management. But now you must make sure that these words are used in your website content or blog as well as white papers. That is a never ending marathon that you need to take care of.

Besides keywords and using them in text, you need to continuously focus on updating your social media accounts, updating your website, commenting on other relevant websites and so forth (see our 10 tips and tricks above).

If you follow our 10 tips and tricks, you should be well on your way to receive more targeted traffic to your website.

This post is also available in: German