Strategy

The critical component of the strategy is deciding what not to do.

Competitive advantages are based on clear distinguishing features.

Analysis

Assessment of unique selling propositions, success potential including gap analysis as well as internal and external company analysis:

priority analysis of critical customer needs and market niches
evaluation of the competitive advantages of the company
interviews with internal and external stakeholders
data evaluation: SWOT, product portfolio and customer structure
general conditions of marketing and communication systems including digital

Consulting

Advice grounded in an analysis of business objectives. We show you how your potential can be optimally used.

focus on future-oriented and measurable priorities
formulation of the necessary measures, including product development for new market niches
best way from the current situation to the realization of strategic goals
Specific, Manageable, Actionable, Relevant, Timely – SMART metrics

Implementation

Implementation of strategic measures based on analysis and consulting. Special focus on new technologies & products:

optimization / automation of internal procedures and processes
implementation of the cross-channel strategy
use of actionable indicators resulting from SMART Metrics
Linking actions to impactful outcomes

Check

Assessing achieved results. We ensure quality and quantity of the strategy implementation and point out optimization possibilities.

drkpi® prediction model with scoring process software provides key figures
assuring that set objectives are attained thanks to consistent progress monitoring
constructive feedback regarding goals reached
outlook: Optimization of communication channels for the company

Umsetzung der Strategie mit Hilfe konkreter Prioritäten

Together with our clients, we formulate measures that your company can take to implement the strategy in the next 3 years. The focus is on future-oriented and measurable priorities.

The monitoring of objectives provides important information on the effectiveness of the strategic initiatives that have been initiated. We have the right combination of global reach, integrity and expertise to help you succeed.

“drkpi® has been a great help, in particular with our digital marketing. Assessment of our current situation with a baseline analysis was just the first step. They built an online marketing strategy for both our company, and our safety-syringe line of products. Their insights and willingness to respond to our particular situation were exemplary. I particularly liked how they turned the strategy into results for us. We continue to work with their team in pursuit of greater success.”

Herbert Towning, Chairman L.O.M. Medical International Inc., Canada - Testimonial

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