Who are "the in crowd" in fashion blogging?
Who are the people who decide what is cool in apparel?
Who are the most influential style bloggers?

Check out rankings about recruiting, law and football, plus the top 100 German fashion blogs.

Vanessa Friedman (Financial Times) points out that what is “cool” in fashion depends on many factors. Another interesting point she made to readers was:

“The fashion world loves a ranking – the best-dressed list is a staple of the industry – so I guess it was only a matter of time before someone turned the tables and ranked fashion.”

The difficulty with many rankings is that nobody understands clearly how people may have arrived at them. For instance, how were the blogs rated and then ranked by online fashion retailer Net-A-Porter?

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Blogger “hanneli” is very nice and tells us that Net-A-Porter used a panel of experts to rank a set of blogs as outlined here:

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Of course, the group of blogs that were evaluated may not be representative. Nor may the subjective evaluations of this panel give us a reliable ranking of the influencers.

It is no longer easy to determine what was, is, and will be popular in style and fashion.

As Adam Sternbergh (New York Times) pointed out, we are each sheltered in our own cultural cocoon. In turn, this makes it difficult to identify the driving forces of popular culture.

Rankings matter

That these rankings matter is obvious. One just needs to read how often bloggers mention them if they have placed close to the top.

“FriChic was recognized by Vogue Paris as the most popular Bulgarian blog in the article “Around The World in 45 Blogs” and continues to have an unique voice…” About Fritchic

Vogue magazine published a ranking ages ago: Vogue France April 9, 2010 – Le tour du monde en 45 blogs (Around The World in 45 Blogs). Interestingly, many of those 45 ranked blogs no longer exist. They have gone silent or are inactive as of May 2015.

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You may be part of the what the Business Insider termed “25 people who determine what’s cool in America“. If not, don’t worry, the list changes at least annually – so you might be on it next year. Dov Charney is no longer on it either. His stardust has vanished as the American Apparel brand’s coolness has evaporated.

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Top 100 fashion and style blogs

[su_custom_gallery source=”media: 1941″ limit=”7″ link=”image” target=”blank” width=”144px” height=”141px” Title=”we go”]Here is a list of these blogs.
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Get the list: ♥ Top 20 Fashion Voices on the Web
Join the 3,000+ organizations using the DrKPI Blog Benchmark to double reader comments in a few months while increasing social shares by 50 percent – CHECK US OUT NOW!

Get more detailed data below:

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♥ View FULL LIST of the top 100 fashion blogs

Three take-aways

There have been many ironic comments about the business of fashion ranking. In fact, most rankings are useless. They are based on some variation of selecting a few, asking the crowd to rank these and so forth. In contrast, we analyse these blogs systematically. Published ratings are used to arrive at the rankings.

Because we have nothing to hide and we trust in the quality of our indices, we give free access to our data. We describe the composition of these rankings. We also provide detailed methodologies of our indices – not only to bloggers but also our competitors.

Like more than 12,000 current users, you can register for free without restriction on our website: http://DrKPI.com.
Access data about more than 10,000 blogs.

The question boils down to whether one should rank blogs using such vague criteria as:

– Number of Twitter or Facebook followers (what about fakes)?
– Giving bloggers props that use their ‘influence’ to create products?
– Asking ‘insiders’ about whom advertisers are loving right now?

We knew there had to be a better way. We wanted to focus on quality of content and the blogs themselves. So we didn’t drop any blogs based on some vague criteria such as using Google News Searches like Fashionista does. But blogging well is a craft. It depends on three factors:

1. Using images smartly

You either take the picture yourself, as does The Sartorialist, or you have a partner that takes wonderful images of you strutting your stuff.

– It takes effort to put the outfits together or find the gadgets or apartments you like to show.
– Pictures are generally not perfect and also require some editing.

But sharing snapshots is no longer good enough for some fashion lovers.

In fact, The Sartorialist has been dropping in the rankings a few nudges over the last quarter. Put simply, getting a post with one or two pictures about another person and labelling it “street style” is fun. However, after a while it gets boring. Moreover, the added value is questionable.

Photo-heavy posts featuring clothes and model poses is fine. But Swiss model and blogger Kristina Bazan (Kayture) uses images that are not compressed properly for online viewing, leading to sluggish load-times.

81.5% of our test group left the site before the images for one blog entry had fully loaded. Not useful for building influence and reaching out to your fans, is it?

2. Offering added value to your target audience

So you have taken the pictures. What now? Showing off the latest trends or styles with nice pictures is a great start. Thereafter, however, it requires some text where you explain your take.

– Why are you showing us this outfit? What makes it cool?
– What makes these shoes interesting? Is it the high heels that make you look taller and slimmer?

Whatever it is, your readers would like to know. Your take as a style blogger is what they want to hear about.

This requires a content strategy. The top 100 style bloggers in the DrKPI Benchmark definitely have one.

3. Excelling in engagement

The toughest hurdle is to get some resonance from readers. Studying and analysing these blogs has taught me two essentials that should always be top of mind:

– Do your readers find your content interesting? If yes, VERY FEW of these are likely to take the time to write a response.
– Do you as an author actively support this dialogue?
Providing thoughtful and insightful answers to the comments left by your readers is the best way forward.

Some bloggers seem to ignore the few comments they get. In other blogs, comments add little value to what has already been said.

Nevertheless, there is a small elite group that takes comments seriously. They go a long way to engage and reply to their readers. Their reply comments provide additional insights to the matter being discussed.

What is your favourite?

Please let us know in a comment below and provide the blog’s URL. We will gladly add it to our database.
How many style blogs do you read each week?
Have you ever purchased a product that was reviewed in a style blog?

By the way, if you leave a comment with a link to your style blog, you’ll get your personalised report free via e-mail!

And just because somebody says this is the best blog, you do not have to believe it. Check it out: Susanna Lau – #40 in the UK – influential maybe, but a trendsetter?

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Also check out:

The Best Street Style Blogs: 25 Inspiring Sites to Bookmark Now
Introducing The #BoF500
The 2014 #BoF500 ranking

This post is also available in: Englisch

14 Kommentare
    • Urs E. Gattiker
      Urs E. Gattiker sagte:

      Nilu
      You are welcome, your blog is a powerhouse.
      I like your pictures but also the text, sometimes sassy or tongue in cheek but interesting. You have an opinion and you let your readers know about it. That is very interesting.
      Keep up the good work !!!!
      Urs
      One of the best fashion blogs there are !!!

  1. Neha
    Neha sagte:

    Very interesting post.
    Hope I make it to the rankings someday!
    I loved that the post also had so many tips for bloggers. These are very useful.
    Thank you so much.

    • Urs E. Gattiker
      Urs E. Gattiker sagte:

      Dear Neha

      Thanks so much for stopping by and commenting. I am very glad to hear that you liked the post.

      Tips for bloggers is what is all about. We surely all care about how well we are doing. However, on top of it we want to know how we can improve.

      If you register at the site:
      http://DrKPI.com or
      http://DrKPI.de
      you can get a weekly or monthly report about your own blog. It outlines where things go great and where you might have room for improvement.
      Some data are right here (click on details):
      The lifestyle stew – benchmark data about your blog – klick to get infos

      If I can assist, please just ask I gladly will do so.
      Respectfully
      Urs

      Here I took a screenshot from your May 30, 2015 post. Interesting, even though I do not use make-up :-)
      Neha, Preeti and Manisha's blog the lifestyle stew

    • Urs E. Gattiker
      Urs E. Gattiker sagte:

      Dear Meena

      That is a funny message…. with not much information except a link to your blog
      Are you trying to find out how well it performs Meena?

      I registered it on http://DrKPI.com By about tomorrow you should see data here: https://drkpi.com/rank/*/www.angelmstyle.com

      Unfortunately, we do not have many Fashion / Style Blogs from India. So if you have a few more, let me know here as a comment (URL and we register it) Or you do it yourself on DrKPI.com for free.

      Thanks for stopping by
      Urs

  2. Daisey Williams
    Daisey Williams sagte:

    I agree completely with you here.

    This is a very valuable and helpful collection of blogs. I am trying to gain information from all these.
    Really helpful post. Thank you..!!

    • Urs E. Gattiker
      Urs E. Gattiker sagte:

      Dear Daisey

      Thanks for leaving a comment here. Yes, I find this list useful as well.
      Incidentally, we are planning to update it with a new blog entry pretty soon. So if you visit this blog again next time it might be published already.
      Best you sign up yourself for the newsletter – right-side column.

      Thanks for commenting
      Urs
      #DrKPI #BlogRank #BrandBuzz

  3. Crystal Kadir
    Crystal Kadir sagte:

    Thank you for this invaluable list. It has helped me with my marketing endeavours tremendously.

  4. alpesh patel
    alpesh patel sagte:

    Great blog!

    Thank you so much for putting this DrKPI BlogRank together.

    Will you publish an update for 2017 on this ranking ? I would be interested for sure.

    Alpesh

    institute of fashion designing

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